Home Reclaim The Rebuild Events Client Tools Start Reclaim

Pete Scholey  ·  Lifestyle Coach

This is the
deep work.
The rebuild of the man,
not just the routine.

The Rebuild is where structure becomes identity. For men ready to go past fixing their week and start rebuilding who they are — with Pete in their corner every step.

Most men come here after Reclaim. If you've already got your structure and you're ready for the deeper work, you can start here.

Most men start
with Reclaim.

The Rebuild is the deeper, ongoing work — and most men come to it having done Reclaim first. Reclaim builds the foundation: your mornings, evenings, food and movement, in six weeks. The Rebuild is what comes after — rebuilding your mindset, your identity, and the patterns underneath, with weekly coaching and a community of men doing the same.

If you haven't done Reclaim yet and you're not sure where to start — start there. If you already have your structure and you're ready to go deeper, this is for you.

See Reclaim First
As featured
Carrying The Weight — May 2026 Brain Tumour Research UK London Marathon 2024

If any of this sounds familiar, keep reading

Does this
sound
familiar?

What’s going on inside

  • You’re exhausted but you can’t switch off
  • You know what you should be doing. You’re just not doing it
  • You’re in the house but not really in the room
  • You feel like you’re drifting — through your career, your days, your relationship
  • Asking for help feels like weakness
  • You’ve tried before. It hasn’t stuck. And that makes starting again harder

What it looks like on the outside

  • Good job, good income, good house — all the markers of success
  • A drink at the end of the day that started as one and became a habit
  • A gym membership you keep meaning to use
  • Kids growing up faster than you’re showing up
  • The social circle who sees you as the one who has it together
  • A life that happened to you more than you chose it

If you’ve read that and felt seen — this is for you. You don’t need more information. You need a structure that holds when life gets in the way. And someone who gives a damn whether you stick to it.

Why nothing
has worked

The problem

Another gym plan

Lasts three weeks. Falls apart the moment life gets busy. Because it was built for someone else's life, not yours.

The problem

Strict diets

Work until they don't. And when you fall off, you fall hard. Restriction doesn't fix the habit. It just delays it.

The problem

"Just be more disciplined"

Isn't advice. It's a guilt trip dressed up as wisdom. If discipline alone worked, you'd have cracked it by now.

The problem

Motivation content

Feels good for 20 minutes. Then life happens. Motivation is a fuel that runs out. Structure doesn't.

The reason it keeps failing isn't you. It's that most programmes give you more information and more rules — when what you actually need is a structure that holds when real life kicks in. That's the only thing that actually changes behaviour long-term.

Here's what
actually works

01

Structure
before
intensity

We don't start with six sessions a week and a 1,500-calorie deficit. We build a structure that works when your week is chaos — because that's the only kind worth having.

02

Fix the
pattern, not
the symptom

The drink, the takeaways, the slipping — those aren't the problem. They're the response to something else. We deal with both, not just the one you can see.

03

Accountability
that doesn't
let you hide

Weekly check-ins. Honest feedback. No disappearing. No nodding along and letting things slide. This only works if someone's actually paying attention.

The Rebuild Protocol

What you
actually get

Bespoke Training Plan

A plan built around your actual life. Works when work is busy, when the kids need you. I build a plan for the time you can commit — a 5-day gym programme is pointless if you can only do 3.

Weekly Mindset Modules

One structured session per week, delivered through the app across seven pillars — Mindset, Coping & Patterns, Routine & Structure, Fitness, Nutrition, Relationships, and Purpose & Direction. This is where the real change happens. Not motivation. Rewiring.

Straightforward Nutrition System

No rigid meal plans. No cutting out everything you enjoy. A system you can actually stick to — built for real life.

Weekly Check-ins & Accountability

Every week. No hiding. Honest assessment of what's working and what isn't. Someone who actually gives a damn about your progress.

Daily Structure & Habit Framework

Morning and evening anchors. Habit systems. Weekly focus. The kind of structure that puts you back in control of your day before 9am.

Direct Messaging

Everything in one place. Message Pete directly through the app — for the moments between sessions when life happens and you need a straight answer from someone who's been there.

Client Community

A private community inside the app — just men on The Rebuild Protocol. Share progress, ask questions, hold each other accountable. You're not doing this alone, and this is where that becomes real.

What actually
changes.

Not just the body. The whole picture.

01

The Body

Stronger, not exhausted. Training 3–4 times a week in a way that fits your life — progressive, sustainable, and built to last beyond the first three weeks.

02

The Habits

The drink, the takeaway, the scrolling — these aren’t character flaws. They’re responses. We address what’s underneath, not just the surface behaviour.

03

The Days

A structure you built, not one that just happened. Morning and evening anchors. A week that feels like yours. Control before the day takes over.

04

The Presence

Being in the room, not just the house. Present with your kids. Connected in your relationship. Actually there — not physically there but mentally somewhere else.

05

The Mindset

Understanding the patterns that keep pulling you back. Breaking them without white-knuckling it. Building something that holds when life gets messy — which it will.

06

The Direction

Knowing what you actually value. Feeling like your life is something you chose. Not a legacy you’re hoping to get to — one you’re building now.

Inside the app

Everything in one place.
On your phone.

You don't need another plan.
You need to get back in control.

Start The Rebuild

What happens
when you join

1

You sign up

Choose your payment plan. Onboarding starts automatically — no waiting around.

2

Download my app

Everything lives in one place — your plan, check-ins, food and workout logging, weekly mindset modules, and direct messaging. All through MyPTHub.

3

We build your structure

Training, nutrition, daily routine — built around your actual life. Not a template. Yours.

4

You execute

Follow the plan with full support. Weekly check-ins, weekly mindset modules, honest feedback, adjustments as you go.

Who I am
and why
this matters

Pete Scholey

Coach & Founder

Pete Scholey

For 24 years I ran a family business. Director. On paper, everything was fine. Good income, family, career — the kind of life that from the outside looked exactly like it should.

Behind it was a different story. For years I used alcohol, cocaine and gambling to cope — not in a messy, obvious way. The kind of way that's easy to hide. Social at first, then more frequent, then daily. The kind of thing where you can still hold a meeting, still be a husband, still function — but you know something's not right.

"Everything looked fine.
That was the problem."

The coping wasn't random. It was a response. To not living in line with what I actually valued. To a career I'd drifted into rather than chosen. To the gap between how life looked and how it felt.

When I finally got honest about it — properly honest, not just "I'll sort it Monday" honest — everything changed. Not overnight. Not easily. But it changed.

I rebuilt my fitness, my structure, my daily habits. Ran multiple marathons, including Manchester 2023 and London 2024. I started waking up and actually wanting to be in my own life again. And I realised that the structure I'd built to pull myself out of it was the same structure that most men around me were desperately missing.

That's why I do this. Not because I've got a formula. Because I've been in the same place most of the men I work with are in now — and I know what it actually takes to make the changes we say we want to happen.

Real results.
Real men.

This isn't a photoshoot. This is what 12 weeks of structure, consistency and someone holding you to it actually looks like.

12 Week Transformation

12 Week Transformation

The same man.
A different life.

12 weeks. Same job, same family, same pressures. The only thing that changed was the structure around him — and someone in his corner who gave a damn whether he stuck to it.

The body is the visible part. What you can't see is the sleep improving, the drinking stopping, the presence returning. That's the real result.

"I feel like myself again.
I didn't realise how far I'd drifted."

12

Weeks

4

Sessions
Per Week

1

Decision
That Changed
Everything

The
investment

One programme. Everything included. These are launch prices — locked in for founding clients before the full rate comes in. Choose the payment plan that works for you.

Founding Rate

Ongoing · Billed Every 4 Weeks

The Rebuild 1-to-1

£99 / 4 weeks

Founding rate — locked in for early clients  ·  Full rate £149/4 weeks

  • Bespoke training plan — built around your actual life
  • Nutrition system — no rigid meal plans
  • Weekly check-ins & accountability
  • Daily structure & habit framework
  • Weekly mindset modules — all 7 pillars
  • Ongoing adjustments as you go
  • Direct messaging via MyPTHub app
  • Client community — private, men only
Start The Rebuild — £99/4 Weeks

Billed every 4 weeks  ·  Cancel anytime  ·  Founding rate locked in

If you show up,
I won't let you fail.

I'm confident enough in this programme to put my time on the line — not just your money.

If you complete your check-ins, follow the plan, log your food and your workouts — and you don’t see meaningful progress in your first 30 days — I’ll keep working with you at no charge until you do.

Not a refund. Not a voucher. My time, for free, until it works.

  • You've completed 30 full days on the programme
  • You've completed every weekly check-in
  • You've engaged with every weekly mindset module
  • You've logged your food consistently
  • You've logged your workouts

The conditions aren’t small print — they’re the point. If you do the work, this works. I’ve lived it. I know.

Questions
people actually ask

No difference whatsoever in what you get — same programme, same coaching, same mindset work, same everything. Both are launch prices, locked in before the full rate comes in. The only difference is how you pay. The 4-weekly option saves you an extra £21 on top of the launch discount.

You've probably tried plans. What you haven't had is a structure built specifically for your life — plus someone who actually holds you to it. And critically, most programmes only deal with the surface stuff. The weekly mindset modules go deeper — into the patterns, the coping habits, the identity stuff that actually drives behaviour. Not more information. Accountability, structure, and the mindset work all running together.

Three to four training sessions a week — around 45 to 60 minutes each is ideal, however we will work with the time you have. Plus one weekly mindset module, which you work through in your own time via the app. Built around your schedule, not an ideal one.

No. The common factor isn't fitness level — it's feeling stuck. Most people start inconsistent, out of routine, and frustrated. That's exactly where this is designed for.

That's literally what this is built for. We don't expect perfect. When it happens — and it will — we deal with it, figure out why, and get back on track. That's what separates this from a plan you follow alone.

Yes. This is built for real life — not cutting everything out. The goal is structure and control, not perfection and restriction. You decide what that looks like for you.

No. Fitness is part of it — a significant part — but the real work goes much deeper. The weekly mindset modules cover everything from identity and beliefs, to coping patterns and what's driving them, to relationships, purpose and direction. If you just want a training plan, there are cheaper ways to get one. This is for the whole picture — body, mind, and the habits that connect them.

Everything runs through the MyPTHub app — your training plan, nutrition logging, check-ins, weekly mindset modules, and direct messaging to Pete. It's all in one place. No switching between apps, no missed messages.

Because if you’ve read this far and it feels right, you don’t need a 45-minute call to confirm it. Sign up, complete the onboarding, and we get to work. If it’s not right after 30 days, you get your money back.

Stop waiting
for Monday.

You don't need more motivation. You don't need a perfect week to start. You need a structure that works even when you don't feel like it — and someone who gives a damn whether you stick to it.

Start The Rebuild

PS, your lifestyle creates your life.