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Pete Scholey

Pete Scholey  ·  Lifestyle Coach

Your lifestyle
creates
your life.

You've built everything you were supposed to want. And something still doesn't feel right. You don't need more motivation — you need a structure that holds when life gets in the way. And someone who gives a damn whether you stick to it.

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01

Mindset

The foundation everything else is built on. Identity, beliefs, patterns — and what it takes to actually change them.

02

Fitness

Training built for real life. Not six-pack culture — just strong, capable, and not exhausted all the time.

03

Nutrition

No rigid meal plans. No cutting everything out. A system that works in the real world — chaos weeks and all.

04

Life

Relationships, purpose, presence. The stuff that actually matters — and the work most coaching programmes never get to.

Pete Scholey

Who I Am

I've been
exactly
where you are.

For 24 years I ran a family business. Director. On paper, everything looked exactly like success is supposed to look. Good money. Good job. Family.

Behind it was a different story. I used alcohol, cocaine and gambling to cope — not in a messy, obvious way. The kind that's easy to hide. The kind where you can still hold a meeting, still be a husband and father, still function — but you know something's not right.

"Everything looked fine.
That was the problem."

The coping wasn't random. It was a response. To not living in line with what I actually valued. To a career I drifted into rather than chose. When the world locked down in 2020, it all caught up with me — and it ended in rehab.

When I got properly honest about it, everything changed. I rebuilt my fitness, my structure, my daily habits. Ran multiple marathons, including Manchester 2023 and London 2024. Started waking up wanting to be in my own life again.

That's why I do this. Not because I've got a formula. Because I've been exactly where you are — and I know what it actually takes to get out.

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Pete Scholey London Marathon

London Marathon 2024

Proving it
to yourself.

Three years ago I couldn't have run for a bus. The Rebuild Protocol isn't just a coaching programme — it's a way of living. The marathon was proof of that.

I ran it for Brain Tumour Research, in memory of my best friend Jud. He didn't get the time I've been given. I'm not wasting mine.

Fundraising for Brain Tumour Research  ·  In memory of Jud

The man
at the
finish line.

This is what the rebuild actually looks like. Not a transformation photo. Not a before and after. A man who sorted himself out — properly — and crossed a finish line with his kids waiting for him.

Hugo and Florence. They're the reason the work matters. Not the medal. Not the time. Them.

This is what presence looks like. This is what you're working towards.

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Pete Scholey at the London Marathon finish line with his children

Where to
start.

You don't have to commit to anything big to begin. Reclaim is six weeks and one payment to rebuild your structure from the ground up — your mornings, your evenings, your food, your movement. No subscription. No open-ended commitment. Just a finish line and someone who gives a damn whether you reach it.

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"I feel like myself again. I didn't realise how far I'd drifted."

— Client, 43, Yorkshire